YouTube Paid Media

Scale your reach on YouTube

Want to accelerate growth on YouTube?
You’re in the right place.

Account Setups
Campaign Strategy
Campaign Setups
Paid Media Management
What is YouTube Paid Media?

A complete advertising solution built for YouTube

YouTube Paid Media is our end-to-end system for running performance-led YouTube advertising with clear strategy, precise execution, and ongoing optimisation.

Instead of fragmented campaigns, you plug into a paid media system built to scale efficiency and ROI.

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Services

Account Setup

A secure, structured Google Ads setup built for performance.

Campaign Strategy

A paid media campaign strategy designed for your goals.

Campaign Strategy

Campaign Setup

A campaign setup built around accuracy and control.

YouTube Reporting

Post-campaign reviews that turns delivery data into strategic next steps.

Paid Media Management

Active, ongoing optimisation to keep every campaign performing at its best.

Paid Media Management

ICE

Unlock deeper insights to optimise your campaign’s performance.

Paid media strategies

Built around your goals, not fixed formats

We run YouTube paid media around clear strategic objectives, selecting formats, targeting, and tactics based on what each campaign needs to deliver. Below are a few example strategies we commonly deploy, but every approach is tailored to your goals, audience, and stage of growth.

Channel Launch

Built to establish presence, generate early reach, and accelerate momentum when launching or relaunching a YouTube channel.

Brand Awareness

Built to increase visibility, expand audience reach, and strengthen brand recognition across priority audiences.

Market Penetration

Built to expand regional reach, enter new audience segments, and increase visibility across key markets and territories.

Subscriber Growth

Built to attract relevant viewers, convert interest into subscriptions, and grow long-term channel audiences.

Unlocking your potential

We understand how paid media actually works on YouTube.

We know how paid media behaves on YouTube and how it works alongside organic growth. That’s why our Paid Media solution is structured, strategic, and built around your goals.

Whether you’re looking to scale reach, test creative, or drive efficient growth, we’re here to make it happen.

Leveraging the power of ICE.

With our proprietary SaaS platform, ICE, we deliver a comprehensive view of your YouTube ecosystem, providing tailored analytics and performance insights across all your channels.

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Trusted by leading brands.
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Our impact

2
M+
Official videos under management
50
BN+
Minutes of content analysed every month
20
K+
Videos published everyday

Thanks to their expertise across monetisation, analytics and operations, Elliot and his team have helped us unlock long-term revenue opportunities and building internal capabilities to reach operational excellence. I'm looking forward to continuing our Partnership with the Polar Bears for the years to come!

Yannick Ferrero
SVP, Digital/AVOD Distribution - Hasbro Entertainment

The Polar Bears have been an integral partner in our YouTube business. Their unique pricing model, exceptional customer service, and seamlessly efficient workflows have allowed us to scale our channel strategy to new levels.

Mike Gould
SVP, Digital - Cineflix
Our divisions

A flexible team built to keep you informed.

Success on YouTube requires a diverse skill set — from data analysis to creative execution. That’s why we’ve established specialised divisions to handle every aspect of your YouTube Insights & Reporting journey.

DataOps

Driving revenue through insight analysis and the ongoing optimisation of your channel's monetisation.

BrandOps

Providing detailed channel and network insights to help your team make informed decisions.

RevOps

Elevating business intelligence through specialised visualisations and automation, driving decision-making, operational efficiency, and revenue growth.

Discover how our divisions can support your team.
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500+

YouTube content are uploaded every minute

How will you make data-driven decisions?

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