YouTube Consultancy

Start earning with data-driven consultancy.

Looking to maximise your YouTube potential? You’re in the right place.

What is it?

What is YouTube Consultancy?

Our YouTube Consultancy service is designed to unlock the true potential of your channel. How? Through our innovative STORM model, which enables us to transform your content into a revenue-generating powerhouse.

Whether you're a broadcaster, rights holder, or creator, we're here to help. Our YouTube consultancy is designed to support all needs, and we are fully committed to helping you maximise your YouTube presence.

Link To Contact Page

Services

Strategy

Turn your content and audience into commercial opportunities.

Technology

Work with a trusted partner to negotiate deals and hold vendors accountable.

Operations

Implement processes that ensure your commercial team runs smoothly.

Resourcing

Know who to hire and when with our expertise in building commercial teams.

Management

Add strategic direction and digital expertise to your C-Suite.

Elliot Baum
Founder of The Polar Bears
Meet Elliot

The YouTube revenue expert behind The Polar Bears.

With over 15 years of experience in media and monetisation, Elliot has helped broadcasters, production companies, rights holders, and creators elevate their YouTube audiences and revenue.

From managing creators like PewDiePie and KSI at Maker Studios to spearheading Disney's digital commercial advertising across EMEA, Elliot brings unmatched expertise to The Polar Bears.

His achievements include launching and scaling YouTube ad sales across multiple territories, delivering AVOD revenue masterclasses, and building guaranteed organic view strategies for leading brands.

Trusted by leading brands.
Transformers Logo
Totally Spies Logo
Survivor Logo
Shark Tank Logo
Rob Brydon Logo
PJ Masks Logo
Peppa Pig Logo
Anthony Bourdain Logo
Oddpawn vet Logo
Nerf Logo
My little pony Logo
Mr Bean Logo
Mister Maker Logo
Master Chef Logo
Lolirock Logo
Location Logo
Lizard Lick Logo
Little Princess Logo
Jimmy Carr Logo
Horrid Hen Logo
Hardcore Pawn Logo
Future Chicken Logo
Dragons Den Logo
Charlie & Lola Logo
Bing Logo
Big Brother Logo
Baby Alive Logo
24 Hrs Logo
Power Rangers Logo

Driving YouTube success for world-leading brands.

Since 2009, Elliot has been helping top media companies and brands accelerate their YouTube success. Want to discover how?

The Polar Bears are a fantastic and useful YouTube consultancy partner. Their professionalism, collaboration, and expertise have been invaluable in rapidly expanding our digital strategy.

Dan Lewsey
Global Head of Digital - Banijay Kids & Family

Thanks to their expertise across monetisation, analytics and operations, Elliot and his team have helped us unlock long-term revenue opportunities and building internal capabilities to reach operational excellence. I'm looking forward to continuing our Partnership with the Polar Bears for the years to come!

Yannick Ferrero
SVP, Digital/AVOD Distribution - Hasbro Entertainment

The Polar Bears have been an integral partner in our YouTube business. Their unique pricing model, exceptional customer service, and seamlessly efficient workflows have allowed us to scale our channel strategy to new levels.

Mike Gould
SVP, Digital - Cineflix

Channel 4

Launched the YouTube ad sales business in the UK.

Hasbro

Scaled YouTube ad sales & partnerships in five new territories.

NBCUniversal

Delivered an AVOD revenue masterclass to global teams.

Warner Music

Built a YouTube channel to deliver guaranteed organic views.

Banijay

Launched YouTube/FAST global ad sales business.

Blast TV

Launched an eSports media business across Google, Meta, and Twitch.

Insights from Elliot.

Stay ahead of the curve with the latest tips, trends, and strategies for driving YouTube growth.

Button Text
YouTube Agency Onboarding: The First 90 Days
What a good YouTube agency does in the first 90 days, day by day, so you can tell early whether you hired well or made a mistake.
Explorer Series

YouTube Agency Onboarding: What the First 90 Days Should Look Like

What a good YouTube agency does in the first 90 days, day by day, so you can tell early whether you hired well or made a mistake.

August 19, 2026
Explorer Series
Red Flags When Hiring a YouTube Agency in 2026
The warning signs that separate a real YouTube agency from a money pit: lock-in contracts, guaranteed results, hostage data, and who really owns your channel.
Survivor Series

Red Flags When Hiring a YouTube Agency in 2026

The warning signs that separate a real YouTube agency from a money pit: lock-in contracts, guaranteed results, hostage data, and who really owns your channel.

August 17, 2026
Survivor Series
How to Vet a YouTube Agency: The 10 Questions That Actually Matter
The 10 questions that separate a real YouTube agency from a freelancer with a nice website, including the five most agencies hope you never ask.
Explorer Series

How to Vet a YouTube Agency: The 10 Questions That Actually Matter

The 10 questions that separate a real YouTube agency from a freelancer with a nice website, including the five most agencies hope you never ask.

August 14, 2026
Explorer Series
What It Costs to Run a 24/7 YouTube Channel in 2026
The real cost of an always-on YouTube channel vs standard uploads. Streaming is cheap. Content, rights and management are where the money goes.
Explorer Series

What It Actually Costs to Run a 24/7 Channel vs Standard Uploads

The real cost of an always-on YouTube channel vs standard uploads. Streaming is cheap. Content, rights and management are where the money goes.

August 12, 2026
Explorer Series
Monetising the Always-On YouTube Channel in 2026
How a 24/7 pre-recorded YouTube channel actually earns: ads on long streams, the VOD double-dip, fan funding, and the policy line that keeps it paid.
Survivor Series

Monetising the Always-On YouTube Channel in 2026

How a 24/7 pre-recorded YouTube channel actually earns: ads on long streams, the VOD double-dip, fan funding, and the policy line that keeps it paid.

August 10, 2026
Survivor Series
Hybrid Livestream Workflow: Pre-Recorded, Live & VOD
How to run live events, pre-recorded streams and VOD as one YouTube workflow, so a single shoot becomes weeks of content instead of one upload.
Survivor Series

Hybrid Livestream Workflow: Running Pre-Recorded, Live Events and VOD Together

How to run live events, pre-recorded streams and VOD as one YouTube workflow, so a single shoot becomes weeks of content instead of one upload.

August 7, 2026
Survivor Series

Millions

Of data points are generated on YouTube every minute.

Ready to elevate your YouTube revenue?

Link To Contact Page