Start earning with data-driven consultancy.
Looking to maximise your YouTube potential? You’re in the right place.
What is YouTube Consultancy?
Our YouTube Consultancy service is designed to unlock the true potential of your channel. How? Through our innovative STORM model, which enables us to transform your content into a revenue-generating powerhouse.
Whether you're a broadcaster, rights holder, or creator, we're here to help. Our YouTube consultancy is designed to support all needs, and we are fully committed to helping you maximise your YouTube presence.
Services
Strategy
Turn your content and audience into commercial opportunities.
Technology
Work with a trusted partner to negotiate deals and hold vendors accountable.
Operations
Implement processes that ensure your commercial team runs smoothly.
Resourcing
Know who to hire and when with our expertise in building commercial teams.
Management
Add strategic direction and digital expertise to your C-Suite.
The YouTube revenue expert behind The Polar Bears.
With over 15 years of experience in media and monetisation, Elliot has helped broadcasters, production companies, rights holders, and creators elevate their YouTube audiences and revenue.
From managing creators like PewDiePie and KSI at Maker Studios to spearheading Disney's digital commercial advertising across EMEA, Elliot brings unmatched expertise to The Polar Bears.
His achievements include launching and scaling YouTube ad sales across multiple territories, delivering AVOD revenue masterclasses, and building guaranteed organic view strategies for leading brands.
Driving YouTube success for world-leading brands.
Since 2009, Elliot has been helping top media companies and brands accelerate their YouTube success. Want to discover how?
Channel 4
Hasbro
NBCUniversal
Warner Music
Banijay
Blast TV
Insights from Elliot.
Stay ahead of the curve with the latest tips, trends, and strategies for driving YouTube growth.
How to Promote Your YouTube Videos with Paid Media (Without Burning Money)
A practical guide to promoting YouTube videos through paid ads. Which videos to promote, how to set up campaigns, targeting options, budgets, and common mistakes.
How Much Do YouTube Ads Cost in 2026? A Realistic Breakdown
YouTube ads cost £0.01-£0.10 per view for skippable formats and £4-£10 CPM for display. Full 2026 pricing by format, industry, season, and budget level.
YouTube Ads vs Organic Growth: When to Use Each (And When to Combine Them)
Should you invest in YouTube ads or organic content? The answer is usually both, but the order matters. Here's when each strategy works and how to combine them.
7 YouTube Ads Mistakes That Waste Your Budget (And What to Do Instead)
Most YouTube ad budgets fail because of the same seven mistakes. Real benchmarks, real fixes, and what the data says about where your money actually goes.
YouTube Ads in 2026: Do They Actually Work? (What Most channels Get Wrong)
YouTube ads cost £0.01-£0.10 per view in 2026, but most channels waste their budget. Here's what actually works, what doesn't, and how to tell the difference.
YouTube for Brands: How to Build a Business Growth Engine in 2026
Turn YouTube into a measurable growth channel for your brand. Strategy, content types, SEO, common mistakes, and how to measure ROI - everything B2B and B2C brands need to know.
Millions
Of data points are generated on YouTube every minute.
