YouTube Consultancy

Start earning with data-driven consultancy.

Looking to maximise your YouTube potential? You’re in the right place.

What is it?

What is YouTube Consultancy?

Our YouTube Consultancy service is designed to unlock the true potential of your channel. How? Through our innovative STORM model, which enables us to transform your content into a revenue-generating powerhouse.

Whether you're a broadcaster, rights holder, or creator, we're here to help. Our YouTube consultancy is designed to support all needs, and we are fully committed to helping you maximise your YouTube presence.

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Services

Strategy

Turn your content and audience into commercial opportunities.

Technology

Work with a trusted partner to negotiate deals and hold vendors accountable.

Operations

Implement processes that ensure your commercial team runs smoothly.

Resourcing

Know who to hire and when with our expertise in building commercial teams.

Management

Add strategic direction and digital expertise to your C-Suite.

Elliot Baum
Founder of The Polar Bears
Meet Elliot

The YouTube revenue expert behind The Polar Bears.

With over 15 years of experience in media and monetisation, Elliot has helped broadcasters, production companies, rights holders, and creators elevate their YouTube audiences and revenue.

From managing creators like PewDiePie and KSI at Maker Studios to spearheading Disney's digital commercial advertising across EMEA, Elliot brings unmatched expertise to The Polar Bears.

His achievements include launching and scaling YouTube ad sales across multiple territories, delivering AVOD revenue masterclasses, and building guaranteed organic view strategies for leading brands.

Trusted by leading brands.
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Driving YouTube success for world-leading brands.

Since 2009, Elliot has been helping top media companies and brands accelerate their YouTube success. Want to discover how?

The Polar Bears are a fantastic and useful YouTube consultancy partner. Their professionalism, collaboration, and expertise have been invaluable in rapidly expanding our digital strategy.

Dan Lewsey
Global Head of Digital - Banijay Kids & Family

Thanks to their expertise across monetisation, analytics and operations, Elliot and his team have helped us unlock long-term revenue opportunities and building internal capabilities to reach operational excellence. I'm looking forward to continuing our Partnership with the Polar Bears for the years to come!

Yannick Ferrero
SVP, Digital/AVOD Distribution - Hasbro Entertainment

The Polar Bears have been an integral partner in our YouTube business. Their unique pricing model, exceptional customer service, and seamlessly efficient workflows have allowed us to scale our channel strategy to new levels.

Mike Gould
SVP, Digital - Cineflix

Channel 4

Launched the YouTube ad sales business in the UK.

Hasbro

Scaled YouTube ad sales & partnerships in five new territories.

NBCUniversal

Delivered an AVOD revenue masterclass to global teams.

Warner Music

Built a YouTube channel to deliver guaranteed organic views.

Banijay

Launched YouTube/FAST global ad sales business.

Blast TV

Launched an eSports media business across Google, Meta, and Twitch.

Insights from Elliot.

Stay ahead of the curve with the latest tips, trends, and strategies for driving YouTube growth.

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Can I Do YouTube SEO Myself or Should I Use an Agency?
Should you handle YouTube SEO yourself or hire an agency? This guide breaks down what DIY covers, where agencies add value, and how to decide based on your channel size and goals.
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Can I Do YouTube SEO Myself or Should I Use an Agency?

Should you handle YouTube SEO yourself or hire an agency? This guide breaks down what DIY covers, where agencies add value, and how to decide based on your channel size and goals.

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YouTube for Brands: How to Build a Business Growth Engine
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YouTube for Brands: How to Build a Business Growth Engine

Stop treating YouTube like a dumping ground for commercials. Learn how to transform your brand's channel into a predictable growth engine using data, AI workflows, and the right to

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How to Monetise Your YouTube Channel in 2026 (Hint: It’s Not Just Ad Revenue)
How to Monetise Your YouTube Channel in 2026 (Hint: It’s Not Just Ad Revenue)
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How to Monetise Your YouTube Channel in 2026 (Hint: It’s Not Just Ad Revenue)

Ready to turn your YouTube channel into a profitable business? Discover the top strategies and tools for 2026, from YouTube BrandConnect and Shopify integrations to Uscreen and Pat

March 18, 2026
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How to Maximise Every Piece of Content You Create (The 2026 Growth Strategy)
How to Maximise Every Piece of Content You Create (The 2026 Growth Strategy)
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How to Maximise Every Piece of Content You Create (The 2026 Growth Strategy)

Learn how to get the most out of every piece of content you create. From repurposing videos into blogs to turning podcasts into social posts — here's how to maximise your publishing strategy.

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YouTube Metrics Explained | What do they mean?
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YouTube Metrics Explained | What do they mean?

Stop obsessing over view counts. Learn the YouTube analytics metrics — CTR, AVD, RPM, and more — that the algorithm actually uses to promote or bury your videos.

March 13, 2026
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YouTube Optimisation vs Channel Management: What's the Difference?
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YouTube Optimisation vs Channel Management: What's the Difference?

YouTube video optimisation focuses on individual videos. Channel management covers your entire channel strategy. Here's how they differ, what each costs, and which one you actually need.

March 9, 2026
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Millions

Of data points are generated on YouTube every minute.

Ready to elevate your YouTube revenue?

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