YouTube Consultancy

Start earning with data-driven consultancy.

Looking to maximise your YouTube potential? You’re in the right place.

What is it?

What is YouTube Consultancy?

Our YouTube Consultancy service is designed to unlock the true potential of your channel. How? Through our innovative STORM model, which enables us to transform your content into a revenue-generating powerhouse.

Whether you're a broadcaster, rights holder, or creator, we're here to help. Our YouTube consultancy is designed to support all needs, and we are fully committed to helping you maximise your YouTube presence.

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Services

Strategy

Turn your content and audience into commercial opportunities.

Technology

Work with a trusted partner to negotiate deals and hold vendors accountable.

Operations

Implement processes that ensure your commercial team runs smoothly.

Resourcing

Know who to hire and when with our expertise in building commercial teams.

Management

Add strategic direction and digital expertise to your C-Suite.

Elliot Baum
Founder of The Polar Bears
Meet Elliot

The YouTube revenue expert behind The Polar Bears.

With over 15 years of experience in media and monetisation, Elliot has helped broadcasters, production companies, rights holders, and creators elevate their YouTube audiences and revenue.

From managing creators like PewDiePie and KSI at Maker Studios to spearheading Disney's digital commercial advertising across EMEA, Elliot brings unmatched expertise to The Polar Bears.

His achievements include launching and scaling YouTube ad sales across multiple territories, delivering AVOD revenue masterclasses, and building guaranteed organic view strategies for leading brands.

Trusted by leading brands.
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Driving YouTube success for world-leading brands.

Since 2009, Elliot has been helping top media companies and brands accelerate their YouTube success. Want to discover how?

The Polar Bears are a fantastic and useful YouTube consultancy partner. Their professionalism, collaboration, and expertise have been invaluable in rapidly expanding our digital strategy.

Dan Lewsey
Global Head of Digital - Banijay Kids & Family

Thanks to their expertise across monetisation, analytics and operations, Elliot and his team have helped us unlock long-term revenue opportunities and building internal capabilities to reach operational excellence. I'm looking forward to continuing our Partnership with the Polar Bears for the years to come!

Yannick Ferrero
SVP, Digital/AVOD Distribution - Hasbro Entertainment

The Polar Bears have been an integral partner in our YouTube business. Their unique pricing model, exceptional customer service, and seamlessly efficient workflows have allowed us to scale our channel strategy to new levels.

Mike Gould
SVP, Digital - Cineflix

Channel 4

Launched the YouTube ad sales business in the UK.

Hasbro

Scaled YouTube ad sales & partnerships in five new territories.

NBCUniversal

Delivered an AVOD revenue masterclass to global teams.

Warner Music

Built a YouTube channel to deliver guaranteed organic views.

Banijay

Launched YouTube/FAST global ad sales business.

Blast TV

Launched an eSports media business across Google, Meta, and Twitch.

Insights from Elliot.

Stay ahead of the curve with the latest tips, trends, and strategies for driving YouTube growth.

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YouTube Descriptions That Drive Views
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YouTube Descriptions That Drive Views (2026 Guide)

Most YouTube descriptions are wasted real estate. Here's how to write descriptions that drive views, win AI citations, and rank in 2026.

June 18, 2026
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YouTube SEO, AEO & GEO in 2026: What Actually Works Now
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YouTube SEO, AEO & GEO in 2026: What Actually Works Now

YouTube SEO is no longer enough. Here's how AEO and GEO win citations in AI search and rank videos in 2026, with benchmarks and the tactics that work.

June 16, 2026
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The Hidden Cost of Doing YouTube Operations In-House
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The Hidden Cost of Doing YouTube Operations In-House

The published salary is half the real cost. Here's what running YouTube in-house actually costs UK brands in 2026, with verified HMRC and Glassdoor data.

June 11, 2026
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Long-form vs Shorts: A YouTube Distribution Strategy for 2026
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Long-form vs Shorts: YouTube Distribution Strategy 2026

YouTube confirmed Shorts now make more revenue per watch hour than long-form. Here's what that means for your 2026 strategy and how to run both.

June 9, 2026
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YouTube for Broadcasters and Production Companies: A 2026 Strategic Guide
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YouTube for Broadcasters & Production Companies | 2026 Guide

The BBC just signed a landmark YouTube deal. Here's what it means for UK broadcasters and production companies in 2026, and how to act on it.

June 4, 2026
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How to Run YouTube Channels at Scale: An Operations Guide for Networks with 5+ Channels
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How to Run YouTube Channels at Scale: An Operations Guide for Networks with 5+ Channels

Running 5+ YouTube channels breaks in-house workflows. Here's what running at scale really involves, plus real UK costs for 2026.

June 2, 2026
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Millions

Of data points are generated on YouTube every minute.

Ready to elevate your YouTube revenue?

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