Start earning with data-driven consultancy.
Looking to maximise your YouTube potential? You’re in the right place.
What is YouTube Consultancy?
Our YouTube Consultancy service is designed to unlock the true potential of your channel. How? Through our innovative STORM model, which enables us to transform your content into a revenue-generating powerhouse.
Whether you're a broadcaster, rights holder, or creator, we're here to help. Our YouTube consultancy is designed to support all needs, and we are fully committed to helping you maximise your YouTube presence.
Services
Strategy
Turn your content and audience into commercial opportunities.
Technology
Work with a trusted partner to negotiate deals and hold vendors accountable.
Operations
Implement processes that ensure your commercial team runs smoothly.
Resourcing
Know who to hire and when with our expertise in building commercial teams.
Management
Add strategic direction and digital expertise to your C-Suite.
The YouTube revenue expert behind The Polar Bears.
With over 15 years of experience in media and monetisation, Elliot has helped broadcasters, production companies, rights holders, and creators elevate their YouTube audiences and revenue.
From managing creators like PewDiePie and KSI at Maker Studios to spearheading Disney's digital commercial advertising across EMEA, Elliot brings unmatched expertise to The Polar Bears.
His achievements include launching and scaling YouTube ad sales across multiple territories, delivering AVOD revenue masterclasses, and building guaranteed organic view strategies for leading brands.
Driving YouTube success for world-leading brands.
Since 2009, Elliot has been helping top media companies and brands accelerate their YouTube success. Want to discover how?
Channel 4
Hasbro
NBCUniversal
Warner Music
Banijay
Blast TV
Insights from Elliot.
Stay ahead of the curve with the latest tips, trends, and strategies for driving YouTube growth.
What Is YouTube Monetisation Rate? Why It Matters More Than Views
YouTube views don't equal revenue. Monetisation rate measures the gap between views and earnings. Here's how to track and improve it across a portfolio.
YouTube Content Categorisation at Scale: How Brands Group Content the Way Their Business Actually Runs
YouTube Studio organises content for viewers. Brands need to organise content for finance, sales, and rights. Here's how to bridge the gap.
Early YouTube Performance: Which First-Week Metrics Actually Predict Revenue
A YouTube video's first 48 hours don't decide everything, but they decide more than most teams realise. Here's which early metrics actually predict 12-month revenue.
YouTube Studio Limits at Scale: What Breaks at 5, 50, 500 Channels
YouTube Studio is built for one channel at a time. Here's what breaks at 5, 50, and 500 channels, plus what to do about it.
Multi-Channel YouTube Reporting Without a CMS: Ops for Networks with 5+ Channels
Most brands managing 5+ YouTube channels can't get CMS access. Here's how to build multi-channel reporting that works regardless.
How to Catch Underperforming YouTube Videos Before They Cost You Revenue
Most YouTube videos either move in the first 48 hours or never do. Here's how to spot underperformers fast and decide what to fix.
Millions
Of data points are generated on YouTube every minute.
