The YouTube Playbook

A practical framework for anyone who wants to grow on YouTube without guessing.
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Eight sections covering everything a media operator needs to build and scale on YouTube. Channel strategy, launch and branding, metadata and packaging, paid media, livestreaming, insights and analytics, optimisation and iteration, and tools and infrastructure. Free to download.

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The Polar Bears have been an integral partner in our YouTube business. Their unique pricing model, exceptional customer service, and seamlessly efficient workflows have allowed us to scale our channel strategy to new levels.

Mike Gould

SVP, Digital - Cineflix

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Thanks to their expertise across monetisation, analytics and operations, Elliot and his team have helped us unlock long-term revenue opportunities and building internal capabilities to reach operational excellence. I'm looking forward to continuing our Partnership with the Polar Bears for the years to come!

Yannick Ferrero

SVP, Digital/AVOD Distribution - Hasbro Entertainment

“

The Polar Bears are a fantastic and useful YouTube consultancy partner. With their support, we’ve not only increased revenue and grown our brand audiences but they have also diversified our streams into different product types to stay ahead in an ever-evolving marketplace.

Dan Lewsey

Global Head of Digital - Banijay Kids & Family

The YouTube Playbook

A practical framework for anyone who wants to grow on YouTube without guessing.

Eight sections covering everything a media operator needs to build and scale on YouTube. Channel strategy, launch and branding, metadata and packaging, paid media, livestreaming, insights and analytics, optimisation and iteration, and tools and infrastructure. Free to download.

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