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What benefits can advertisers gain from using YouTube?

March 9, 2023

Advertisers can gain several benefits from using YouTube to promote their products or services. With YouTube currently standing at one fo the biggest websites and video-sharing platforms in the world, with over 2 billion monthly active users it is an extremely effective place to advertise.

Wide Reach

According to Statista, 81% of internet users have used YouTube, making it an ideal platform for companies, services, or products to reach their target customers in large volumes. YouTube is an excellent medium for advertisers to generate brand awareness. 


YouTube's advertising options are cost-effective because brands only pay the platform when viewers interact with their ads. The average cost-per-view is $0.010-$0.030, which is economical compared to $0.79 for Google Display Ads in the B2B sector. 

Targeting Capabilities

Advertisers can set parameters such as demographics and preferences, as well as insert relevant keywords to reach their target audience and place ads on relevant pages. This allows advertisers to show their ads to their buyer personas at the right time and place. 

Detailed Reporting

YouTube provides deep insights into an advertiser's success. Advertisers can learn about the behaviour of viewers who engage with their ads, which can help modify their content for better performance.


YouTube advertising is diverse and flexible. Advertisers can share testimonials, post expert content, or engage viewers through entertaining videos. Advertisers can also change their target settings at any time.