Survivor Series

Why Video SEO Matters: 7 Ways to Optimise Your YouTube Content

April 6, 2023

Whether you are a content creator, broadcaster, production company or rights holder, you want your YouTube videos to reach as many people as possible. One of the ways to achieve this is by optimising your video content for search engines, also known as video SEO. Video SEO helps your videos appear higher in search results, making them more discoverable and accessible to potential viewers. In this post, we'll discuss why video SEO matters and share seven tips on how to optimise your YouTube content.

1. Use Keywords in Your Video Titles and Descriptions 

Keywords are the words or phrases that people use to search for content on YouTube. To optimise your videos for search, include relevant keywords in your video titles, descriptions, and tags. This will help YouTube's algorithm understand what your video is about and improve its chances of appearing in search results.

2. Create High-Quality Video Content 

High-quality video content is essential for video SEO. YouTube's algorithm prioritises videos that have high watch time, engagement, and viewer retention. Focus on creating content that is engaging, informative, and visually appealing to keep your viewers watching and coming back for more.

3. Add Closed Captions to Your Videos

Closed captions are text overlays that appear on your videos, making them more accessible to viewers who are deaf or hard of hearing. But they also play a role in video SEO. YouTube's algorithm can index the text in your captions, which improves your video's searchability and discoverability.

4. Include Calls-to-Action in Your Videos

Calls-to-action (CTAs) are prompts that encourage viewers to take a specific action, such as subscribing to your channel or watching another one of your videos. CTAs can help increase engagement and watch time, which are important factors for video SEO.

5. Utilise YouTube's Analytics Tools

YouTube's analytics tools can provide you with valuable insights into your audience, including where they're located, what devices they're using, and how they're interacting with your videos. Use this data to optimise your content and make informed decisions about your video SEO strategy.

6. Promote Your Videos on Social Media

Social media platforms like Twitter, Facebook, and Instagram can help you reach new audiences and drive more traffic to your YouTube channel. Share your videos on your social media profiles and encourage your followers to watch and share them with their friends and followers.

7. Collaborate with Other YouTubers

Collaborating with other YouTubers can help you reach new audiences and expand your reach. Consider partnering with other creators in your niche to create collaborative content that will appeal to both of your audiences.

In conclusion, video SEO is an essential part of any YouTube content strategy. By following these seven tips, you can optimise your videos for search, improve their discoverability, and attract more viewers to your channel.

Ready to take your YouTube content to the next level? Book a Discover Call now to learn how we can help you optimise your videos for better visibility and engagement!